Brand Identity + Logo Design
Good branding makes organisations memorable it builds the perception of stability, trust and continuity.
Brands are not created overnight. Successful brands establish a lasting and emotional connection with their audience. The aim of our branding and consultancy service is to accurately position a brand within a particular industry sector and generate an effective, strategic long-term plan. We achieve this through an open dialog with our clients, analysing both their competition and target audience in order to propose a direction with unique appeal.
Just how much of your brand identity is depicted by your logo depends on the industry you operate in. For instance, charities often need to combine an illustrative logomark with a meaningful strap line to instantly provoke an emotional response. Our brief is to design a logo that is bespoke to your requirements, durable and possesses a distinguishable style and clarity.
Once you have a great logo and brand strategy, it is important to be consistent in application. Brand guidelines are often produced to help larger companies manage their brand internally and to advise any third party supplier on how to correctly apply the identity. The guidelines we create are a useful reference and something to rely upon. Maintaining the original design and message ultimately reinforces the brand.
Business cards, letterheads, invoices, compliment slips and the like all fall under corporate stationery. Stationery is a subtle yet important marketing tool. It can communicate a company’s professionalism and underlying message. At Minuco we strive to design beautiful stationery that works cohesively to set the right impression.
Brand Identity Design London Since 1998
Minuco was founded in Camden Town in 1998 and has been providing professional web design and development ever since, our design studios are now based in Bloomsbury central London between Covent Garden and Holborn.