Fleur de Chine – Website
WHAT WE DID
Minuco were involved in this project at a very early stage and the challenge was to design and build an engaging website with a sophisticated functionality structure. Functionality included the ability to interactively dress a mannequin as you create your personal Quipao, entering and saving your personal measurements as you progress.
The process for this project included defining specific user journeys and looking at how a complex ordering system could be simplified as much as possible. Design and graphics needed to be clean and engaging and aimed at a mid to high end female fashion market.
Minuco implemented their own bespoke Microsoft based CMS solution for this website.
Fleur de Chine is an online system creating and selling exclusive Qipao dresses. Each Qipao is individually tailored by hand and all Qipaos are unique; allowing users to select from carefully sourced European fabrics and provide 19 personal measurements for their Qipao to be tailored to. This allows users the creative freedom to personally design and tailor their very own Qipao.